The India PC market witnessed solid growth in 2024, recording a 3.8 percent year-over-year (YoY) increase in total shipments. According to a report by IDC, a total of 14.4 million desktops, notebooks, and workstations were shipped last year. This growth was primarily fueled by a surge in public sector purchases and increased demand for gaming and AI-powered PCs.
India PC Market Performance in 2024
As per IDC, the India PC market saw a 4.5 percent YoY growth in notebook shipments and a 1.8 percent increase in desktop shipments. Workstations led the market with a notable 10.9 percent YoY growth. In Q4 2024 alone, the overall market expanded by 6.9 percent, with notebook shipments growing by 9.6 percent.
Premium notebooks also showed strong performance, with a 13.8 percent YoY rise in shipments. The consumer segment grew by 2.6 percent, while the commercial segment saw a stronger 5.1 percent YoY growth. Enterprise and government segments performed exceptionally well, registering a 10.6 percent YoY increase.
Top Five PC Brands in India
1. HP – Market Leader
HP led the India PC market in 2024 with a commanding 30.1 percent share. The company’s enterprise and government segment shipments grew by 14.3 percent and 14.7 percent YoY, respectively. However, its consumer segment declined by 7.5 percent, primarily due to increasing competition, particularly in the eTailer space.
2. Lenovo – Strong Growth Across Segments
Lenovo secured the second position with a 17.2 percent market share. The brand witnessed a 7 percent growth in the consumer segment and a 7.4 percent rise in the commercial segment. Consistent efforts in the enterprise sector and eTailer channels contributed to its 7.3 percent YoY growth.
3. Dell – Holding Steady at Third
Dell ranked third in the India PC market, holding a 16.1 percent market share in 2024. The brand maintained steady growth, supported by its strong presence in the commercial and enterprise sectors.
4. Acer – Fastest Growing Brand
Acer saw the highest growth among the top five PC brands in India, securing a 15.1 percent market share. The company’s aggressive pricing strategies, steep discounts, and push through eTailer channels drove a massive 48.4 percent YoY increase in consumer segment shipments.
5. Asus – Expanding Commercial Presence
Asus rounded out the top five with a 7 percent market share, driven by a well-maintained channel inventory. The brand made significant strides in the commercial segment, growing by 18.4 percent YoY in 2024.
India PC Market Trends & Future Outlook
IDC Research Manager Bharath Shenoy highlighted that gaming and AI-powered PCs played a major role in driving consumer demand. Since mid-2024, the shipment of AI-powered notebooks has surged, particularly those featuring Intel Core Ultra and AMD Ryzen AI processors.
According to Navkendar Singh, Associate Vice President of Devices Research at IDC India, the commercial PC market saw strong growth due to public sector purchases and refresh orders. However, he cautioned that the weakening rupee could impact the price-sensitive SMB and consumer segments. IDC predicts that while India PC market growth will continue in 2025, it is likely to remain in the low single digits.
Emerging Trends in the India PC Market
One of the key trends shaping the future of the India PC market is the growing adoption of AI-powered PCs. Consumers and enterprises alike are looking for devices that integrate AI functionalities to improve efficiency and user experience. Additionally, gaming laptops and desktops are seeing increased demand, as more consumers turn to gaming both as a hobby and a profession.
Furthermore, sustainability is becoming a major focus for PC manufacturers. Brands are actively working on developing eco-friendly products with recycled materials and energy-efficient components. This trend is expected to gain more traction as environmental consciousness among Indian consumers rises.
Another significant factor is the rising demand for hybrid and remote work solutions. With businesses adapting to flexible work models, the need for high-performance laptops and workstations has surged. This shift is likely to continue driving demand in both the consumer and commercial segments.
Conclusion
The India PC market demonstrated resilience in 2024, with robust growth driven by gaming, AI-powered PCs, and public sector demand. HP retained its leadership position, while Acer emerged as the fastest-growing brand. As the industry moves forward, replacement demand and AI integration are expected to shape the future of the market. However, economic factors like currency fluctuations could influence pricing and overall growth. The India PC market is set to evolve, with technology advancements paving the way for further innovation. Keeping an eye on emerging trends such as sustainability and hybrid work solutions will be crucial for industry players looking to maintain a competitive edge.
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